I've chosen Fathom Analytics for my website analytics, which doesn't use cookies and complies with the GDPR, ePrivacy (including PECR), COPPA and CCPA. Using this privacy-friendly website analytics software, your IP address is only briefly processed, and I (running this website) have no way of identifying you. As per the CCPA, your personal information is de-identified.
The purpose of using this software is to understand my website traffic in the most privacy-friendly way possible so that I can continually improve my website and business.
The lawful basis as per the GDPR is "f); where our legitimate interests are to improve our website and business continually." As per the explanation, no personal data is stored over time.